EVENTS
Cabello ® Fresh made a flavorful splash at Viva Fresh 2025 in Houston, Texas, showcasing the best of our tropical produce lineup and proudly unveiling our newest innovation — Tatis, fresh ready-to-eat jackfruit. The event was a celebration of freshness, culture, and bold flavor, and we were thrilled to be part of it.
Highlights from the Event
Viva Fresh 2025 was a landmark moment for Cabello ® Fresh — an opportunity to connect with industry leaders, retailers, and fresh produce lovers from across the country. Our booth brought the heat (and the sweet) with a vibrant selection of tropical fruits that stole the spotlight.
🌴 On display:
Mango Ataulfo – creamy, sweet, and always a crowd favorite
Mango Tommy – firm, juicy, and full of rich flavor
Jackfruit – the tropical powerhouse, showcased whole and in cuts
Pineapple – sun-kissed and bursting with sweetness
Dragon Fruit – eye-catching and refreshingly mild
Fresh Lime – zesty, vibrant, and perfect for everything
But the real star of the show? ✨ Tatis ® — our newest product and proud innovation: Fresh Jackfruit, Ready to Eat. Packaged with care and convenience in mind, Tatis ® is perfect for on-the-go snacking, plant-based meals, or a tropical twist on everyday dishes. Visitors got a first taste, and the response was overwhelmingly positive!
This year’s Viva Fresh proved that freshness, quality, and a passion for produce never go out of style — and Cabello ® Fresh is here to lead the way.
📍 Missed us in Houston? Don’t worry — you’ll be seeing a lot more of Tatis and our tropical stars very soon.
This is just the beginning! We’re excited to keep sharing fresh innovations, bold flavors, and the story behind every fruit we bring to your table. Follow us on social and check back here for the latest news, new product drops, and upcoming events. Stay tuned!